10/29/2019: Field to Market brings food and agriculture companies working on responsible sourcing and sustainable agriculture initiatives together pre-competitively with each other, grower organizations, academia, conservation groups and public-sector partners to collectively tackle climate change and other critical issues and opportunities in agriculture. For example, PepsiCo and Unilever directly influenced their supply of corn and soybean by paying growers to grow 20,000 acres of cover crops, which helps to mitigate the risks growers face when investing in a new practice for the first time.
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