We are proud to announce a new phase in our work with long-term client Honeybear Brands, helping the organization set, track and integrate sustainability goals to further increase their positive impact in the apple industry.

Honeybear Brands and Sustainable Food Group

We have been working with Honeybear brands and their experienced crop advisors for over ten years.  Together, we developed the TruEarth label, a certification for responsibly and sustainably grown fruit. The TruEarth program is currently being rolled out to all of Honeybear Brands’ growing partners located in the Upper Mississippi River Valley. For more information about TruEarth, please click here.

The Project

Honeybear Brands is driven to further increase their positive impact and advance sustainability in the apple industry. That is why we are expanding our partnership to identify opportunities for the brand in four key sustainability areas: climate change mitigation; pollinator health; food loss and waste; and sustainable packaging. We will research and map Honeybear’s value-chain impacts and opportunities in these four areas, set sustainability goals, identify objectives and establish methods to measure progress and impact.

To accomplish these goals, actively engaging Honeybear Brands stakeholders is critical to the success of the project. Listening to their ideas and concerns will provide a thorough understanding of the organization’s sustainability challenges across their supply chain.

Importance of Sustainability Goals

Setting sustainability goals is one way for companies to drive positive social, environmental and economic impacts. Sustainability goals provide focus, help organizations break down and manage the complexity of sustainability challenges and help drive innovation. In addition, they can strengthen reputation and trust between the company and the consumer.

Sustainability goals are not a guarantee for success: their success depends on a variety of factors including an organization’s culture, leadership buy-in, accountability and the alignment of sustainability goals with the organization’s vision and purpose. The integration and implementation of the sustainability goals into Honeybear Brand’s organization and daily activities will therefore be an essential part of the project.

For this next phase in our partnership with Honeybear Brands, we leverage our experience working with national food retailers on sustainability program development and implementation, including Whole Foods Market, Sysco, Frontier Co-op, and the Potato Sustainability Initiative with McDonald’s potato processors. We look forward to working with Honeybear Brands towards their goal of becoming a sustainability leader in the apple industry.